Three finalists have emerged in the creative review of Marriott Hotels & Resorts: JWT, Grey and the incumbent, mcgarrybowen, a Marriott representative confirmed. Each is pitching out of its New York office.
Final presentations are slated for next month, with a decision expected shortly thereafter. The assignment is global and will be backed by an estimated $20 million in media spending.
Joanne Davis Consulting in New York is managing the process. Marriott launched the review in May.
Mcgarrybowen has created advertising for the hotelier’s flagship brand since 2003. The agency also handles sister brands such as Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn and TownePlace Suites.
Marriott executives visited six agencies, before cutting to four and then three, according to sources. The final cut came down this week.