Market Profile: Orlando

A market that once enjoyed huge population growth has been stalled by some of the highest housing foreclosure rates in the nation. That collapse took its toll on the number of TV households, which declined by 10,800 in the last year, a 0.7 percent drop. Some of the market’s biggest advertisers are tourism-related, including Disney World, Universal Orlando and Sea World. Auto advertising is showing some signs of returning locally. Political holds promise for 2010, headlined by a wide-open governor’s race, a Senate race and several congressional seats.