Talk about opening with a bang.
Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to sources.
Figliulo opened his agency this fall after exiting TBWA\Chiat\Day in New York, where he was chairman and chief creative officer. He spent five years at the Omnicom Group shop. Earlier in his career, he was based in Chicago, where he was CCO at WPP Group's Young & Rubicam.
Figliulo declined to comment on the Sprint assignment and referred calls to the company, which could not immediately be reached. But sources said that Figliulo & Partners would handle the TV portion of Sprint's business.
Leo Burnett in Chicago has created TV ads as part of a team of Publicis Groupe agencies that work on Sprint. Chief among those shops is Digitas. Publicis Groupe is believed to be backing Figliulo's startup, so Sprint is keeping its business within the family, so to speak.
All told, Sprint spends about $800 million in media annually. The TV share of that spend could not be ascertained.