Margaritas "Pigeons"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Is the world — or, at least, New England — ready for a testy papier-mache cockatoo as restaurant-company mascot? We’ll soon know, thanks to a campaign in which Providence, R.I.-based agency Nail Communications collaborated creatively with the Margaritas Mexican Restaurant regional chain. Hector, the cockatoo in question, is not to be trifled with, as we see in this video when he voices his contempt for the pigeons who happily eat some stale breadcrumbs (“This is why no one respects you!”).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in