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I recently read an article on Brandweek.com detailing study results that show CMOs don’t feel they’re maximizing the potential of the digital space — in particular, reaching out to and understanding their audiences in the social network realm. It’s no surprise that as a result, they are unhappy with their respective digital agencies.
As a CMO, you face a number of challenges in this area of marketing, but with a little insight it’s possible to become more confident and recognize where your brand can have a positive impact in the social space.
To
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