One-year-old Lunch Advertising picked up three clients last week, including home and car audio firm Kenwood USA, which anticipates spending $7 million on marketing in the next year.
Lunch president Greg Hill said the shop is eager to create a wide-ranging marketing plan to restore Kenwood's vitality, particularly in home audio. "Their image in car audio has always been strong, but the home audio area went to hell," said Hill. "Advertising will be only one aspect of what we do."
Sagon-Phior Group in Sherman Oaks, Calif., previously handled the account.
Also joining the roster are breath-mint maker Hint Mint and Angel City Brewing, both in Los Angeles. Lunch began with launch client Red Bull.