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Executives of a Lucent Technologies spinoff that will market voice-technology products, plan to visit six agencies in the next two weeks before drawing up a list of finalists to pitch an estimated $60 million ad account, sources said.
Agencies believed to be on the client’s list to visit include: BBDO Worldwide, DDB Worldwide, Young & Rubicam and Deutsch, all in New York, as well as Leo Burnett, Chicago, and FCB, San Francisco, sources said.
After the visits, described by sources as chemistry and credentials checks, the spinoff will select three to four finalists to pitch the business, which includes both creative and media duties.
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