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Lowe Global Creative Chief Matthew Bull Exits

Agency turns to council to oversee creative work

Jose Miguel Sokoloff

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Lowe global chief creative officer Matthew Bull is leaving the agency that backed the launch of his own shop in South Africa in 1996. And, rather than fill the role, Lowe instead will turn to its worldwide creative council for creative leadership—at least for now.

The council is made up of about a dozen creative chiefs from different markets around the world. To lead the group, Lowe appointed Jose Miguel Sokoloff, chairman and CCO of Lowe SSP3 in Bogota, Colombia. 

"Our Global Creative Council is a really effective forum in our network," said Lowe worldwide CEO Michael Wall. "This peer group actively pushes each other on the work, on learning, and on developing new talent."

Wall chose Sokoloff, 49, to lead the council as president "because he embodies this combination and ambition, he has the absolute respect of his peers, and he has an interesting worldview as a Latin American whose agency can and does compete on the global stage." 

Bull, 47, has been global CCO twice—once while he was based in London and more recently out of South Africa and New York. He relocated to New York in 2009.

From 2003 until 2005, Bull was CEO of Lowe's office in London. He left London in '05 to return to Lowe Bull, his namesake agency in Johannesburg and Cape Town, South Africa. That agency is now run by CEO Wayne Nadoo.