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NEW YORK Lowe has landed creative duties on Unilever’s Knorr brand in Europe, Latin America and the Asia-Pacific region, the Interpublic Group shop said today.
The business is shifting from WPP Group’s JWT, which has worked on Knorr since 2001. Account revenue is estimated at $5-7 million.
The shift comes eight months after Unilever hired Lowe to handle global projects on Knorr.
The agency’s London office will spearhead the assignment.
“This underscores how we deliver for a client that has needs globally,” Lowe worldwide CEO Stephen Gatfield said today.
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