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Considering the Japanese automaker has changed taglines and agencies numerous times in the last decade, you might be wondering what “makes a Subaru a Subaru.” Turns out it’s a four-letter word: love.
In its first campaign for the brand, Carmichael Lynch has merely appended the previous agency’s tagline with what makes the world go ’round.
I give the CL folks credit for hanging on to the DDB phrase. By providing some continuity it shows they’re putting the brand ahead of ego.
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