Lockheed Martin Reviews $15 Mil. Account | Adweek Lockheed Martin Reviews $15 Mil. Account | Adweek
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Lockheed Martin Reviews $15 Mil. Account

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Defense contractor Lockheed Martin is putting the creative and media portions of its $15 million account up for review.

The Bethesda, Md.-based client invited 5-year incumbent DDB Worldwide to defend, but the New York agency declined.

"We gave them absolutely terrific creative in the category for five years," a DDB spokeswoman said about the decision not to participate. "There were irreconcilable creative differences because it was difficult to change our commitment. We put a human face on a stoic, cold-seeming category."

The agency's most recent campaign broke in March 2000 in print and on TV, the latter medium showing Lockheed employees talking about how their jobs played an important role in the scope of Lockheed's larger mission regarding national defense and the war on drugs. The company equips aircraft with radar systems and builds satellite launchers.

Client officials could not immediately be reached for comment.

DDB New York has, within the last six weeks, landed approximately $300 million in business from Philips Electronics and won Hasbro's estimated $80 million toy account in a consolidation.