Lippert Critiques the Oscar Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A Depression theme weaved in and out of Sunday’s 81st annual Academy Awards broadcast. It worked well for David Rockwell’s Art-Deco design for the stage, and for Hugh Jackman’s snappy opening number about a downsized opening number.

But no amount of artful design or clever staging will help the Oscar broadcast if Sean Penn’s Best Actor acceptance speech comes at a time when everyone’s asleep.

The producers vow to do it every year, but they’ve got to get serious about shaving an hour off the telecast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in