Super Bowl

Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very Thankful in the Teaser

Brand says it will have 2 spots in the game

The teaser includes scenes from the shoot.

UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star:

Here's our original writeup:

Kim Kardashian, the new spokeswoman for T-Mobile, will have an old pal joining her in the Super Bowl commercials, as Lindsay Lohan has been unveiled as the star of Leo Burnett's Esurance spot.

Lohan gives a short interview in a teaser released this afternoon, in which she talks about being grateful to return to Los Angeles to shoot something on film, having recently been doing some stage work in London. She's also seen being filmed behind the wheel of a car, appearing to talk to the camera.

"I think with acting, you always get an itch and you can't stop," she says. "Once it hits you, then you don't want to leave. So I kept saying, 'No, I'm not done yet. No no no, we can do another.' " (It sounds like Burnett did multiple takes of the spot.)

As we mentioned earlier this week, Esurance has bought an in-game spot this year—after having great success last year running an ad with John Krasinski in the first pod after the game, and tying a $1.5 million cash giveaway to it.

The full commercial with Lohan, 28, will premiere during the game on Sunday.

Adweek Blog Network