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Toyota’s luxury Lexus brand has launched an effort to show that, like other automakers, it’s also environmentally aware. Team One, El Segundo, Calif., worked with Boxer Films, Los Angeles, and director Jeffrey DeChausse to create “Landfill” and two other executions in a branding campaign for three Lexus hybrid models: GS 450h, RX 400h and LS 600h L.
In the first installment of the online campaign, mini-documentaries showcase the work of architectural designers Clive Wilkinson and Peter De Maria, who use second-hand materials to build homes.
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