Launch Partnership has released its first work for Williams Communications Group since winning the telecom account earlier this year.
A series of print ads features the small orange flags that mark buried cable running across fields and along downtown streets. Copy in one ad states: "We call it the next generation of broadband. Our customers call it buried treasure."
The campaign is now running in national publications such as The Wall Street Journal, Forbes and Fortune, as well as telephone industry publications.
Irving, Texas-based Launch Partnership, a subsidiary of Temerlin McClain, took over the advertising account in January from Ackerman McQueen of Oklahoma City.