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Latino Marketing Awards Recognize Texans

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DALLAS Moroch Latino, Dieste Harmel & Partners and Proterra Concepts were honored last week at the second annual Latino Marketing Awards, the organization said.

Held in Los Angeles at the Univision/TeleFutura studios, the LMA acknowledged the three Southwest shops for innovation, creativity and cultural competence in the Latino advertising market.

Moroch Latino of Dallas won for its multi-cultural McDonald's campaign entitled "Mundo Hip-Hop." Launched in May, the TV spot targeted Hispanic youth for McDonald's franchisees in the West and Southwest.

Dieste, Harmel & Partners, also in Dallas, took home honors for its new product advertising for Lay's Cool Guacamole chips. Addison, Texas-based Proterra Concepts won in the best (nonprofit) brochure category for its work on behalf of the MADD Media Awards.

The LMA recognize talent in a broad range of categories, such as consumer products, corporate branding and technique.