Land O' Lakes "Colives"

Is America ready for butter with olive oil in it? This spot for Land O’Lakes (via Campbell Mithun, Minneapolis) will help nudge the nation in that direction as it introduces the “colive” — an olive-shaped object with the distinctive black-and-white markings of a Holstein cow. “Butter comes from a cow, olive oil comes from olives, and butter with olive oil comes from colives,” the voiceover patiently explains. Land O’Lakes is quite right to figure it must do something distinctive to put consumers at ease with the product.