Lance Armstrong, Thor, and Some Nazis Get Their Trailers Mashed [Video]

The Armstrong Lie, Ass Backwards and The Book Thief are among this week's new releases

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Since the Marvel comics movies backlash shows no sign of beginning, multiplex filler of the week is yet another superhero sequel from Kevin Fiege. This time it's Thor 2, or rather, as the core fan base of 11-year-old boys would have it, Loki 2. (The Avengers, of course.) Genre movie back up team member Christopher Ecclestone represents some sort of ancient orc-a-like with a grudge against Norse Gods thereby forcing Thor and Loki into close cooperation.

A marginally more believable superhero, Lance Armstrong's secret sauce turned out to be exactly that and in The Armstrong Lie his fall from grace is played out in the documentary equivalent of real time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in