Kyra Sedgwick Hooks Up With Tropicana

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kyra Sedgwick is the face of Tropicana’s new light orange juice, Trop50.

Sedgwick will appear in what the company says is her first multimillion dollar national advertising campaign, which launches Monday with a TV spot that will run on national and cable networks, including ABC, CBS, NBC, Food Network and HGTV.
 
The actress also will be seen in print ads set for entertainment weeklies, as well as food, health and fitness, beauty, fashion and women’s publications, including Everyday with Rachael Ray, and O — The Oprah Magazine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in