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Mullen said its office in Winston-Salem, N.C., has been hired as its lead ad agency in North America for doughnut and coffee chain Krispy Kreme following a review.
Spending has not been determined, a Mullen representative said. The agency will handle creative development as well as media planning and buying.
The Interpublic Group shop’s mandate covers branding and traffic building. New work is set to launch in Q1 2010.
Patrick O’Sullivan, vp, branding and new concepts at Krispy Kreme, said Mullen’s IPG resources allow Krispy Kreme to consolidate its needs at a single shop with the resources to handle a broad push moving forward.
John
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