Kraft Brings Crackers to Life in Holiday Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Kraft today unveiled a print and online campaign that tells the story of three ginormous crackers: Ritz, Triscuit and Wheat Thins — units of Kraft’s Nabisco division. The push comes as U.S. consumers prepare for another season of eat-at-home entertaining.

Kraft tapped ad agencies Euro RSCG, Momentum, the Starcom MediaVest Group and interactive agency Digitas for the nostalgic campaign that brings back childhood memories.

The campaign evolved following keepsake holiday recipe booklets that Kraft tucked into December issues of publications including Better Homes & Gardens, Ladies Home Journal and Country Home.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in