Kleiner Perkins, WPP Invest in China's Moment Systems

Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP Digital, Redpoint Ventures, and China Broadband Capital.

Founded in 2006, Moment Systems offers services like online ad monitoring and measuring systems, ad planning, cross-media strategy, and budget planning, and website advertising evaluations for clients including Adidas, Kraft, IBM, Starbucks, and P&G.

“As a third-party data technology role, one of our main goals is to explore new tools and solutions to make the market bigger and more blooming. Media investments are facing many unknown changes and risks. How to enhance ROI in the fast-moving and more complex environment using scientific, reliable, and efficient technologies? That is exactly why we're valued,” Zhu Wei, CEO of Moment Systems, said in a release announcing the investment.

WPP already participated in Moment Systems' first financing round in July 2010 when WPP Digital and Redpoint invested in Leading Smart Holdings Limited, which had a controlling interest in Moment’s parent company.