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NEW YORK KFC is staging a shootout between incumbent BBDO, a unit of Omnicom Group, and Interpublic Group’s Foote, Cone & Belding for the creative portion of its $225 million U.S. ad account, according to client representative Bonnie Warschauer.
The process was launched to “develop a fresh creative approach,” she said, though she declined to discuss whether the entire assignment could move to FCB, even if that agency’s ideas meet with favor.
The shops will be briefed next week and present in September, with a decision to come shortly thereafter, sources said.
FCB,
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