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In anticipation of the 2008-09 NBA season, videogame company 2K Sports this week will launch marketing support for the 10th anniversary edition of NBA 2K9.
The effort, “The Other Season,” will include TV, print and a Web site where participants can participate in an online fantasy league whose teams are named, managed and promoted by NBA players. Print will break this week; five TV spots will start to air Oct. 3. Tag: “Make this season matter.”
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