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Some may associate bike-sharing programs with European cities that have funny-smelling cafes and socialized medicine, but a U.S. health plan company will use one in its soon-to-debut ad creative. Kaiser Permanente will air the latest execution of its “Thrive” multimedia campaign this Friday, Aug. 8, during the opening ceremonies of the Summer Olympics on NBC.
The new commercials will run in several markets including California, Oregon, Washington, Colorado, Georgia, parts of Maryland, Virginia, Hawaii and the District of Columbia.
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