Kaiser "Breath"

The nice thing about a commercial for a healthcare provider in Hawaii is that it can show picturesque locals in their picturesque locale. This spot for Kaiser Permanente Hawaii (via Campbell-Ewald, Los Angeles) takes full advantage of that circumstance. It opens with a boy breathing deeply as a doctor listens with a stethoscope; it closes with an old man undergoing the same examination. In between are glimpses of dancers in traditional garb rehearsing on a verdant hillside, an outrigger canoe being paddled quickly through the water, a kid chasing a school bus out in the Hawaiian boondocks, a children’s chorus rehearsing, and so on.