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JWT New York chief creative officer Harvey Marco is leaving the agency to become CCO of the shop that WPP Group is creating for new client Mazda, JWT has confirmed.
The new shop, known as Team Mazda, will be based in Irvine, Calif., near the North American headquarters of Mazda. As planned, it will open in October with at least 100 staffers, a single profit and loss statement and its own top management team.
Revenue on the Mazda account, including both creative and media duties, is estimated at $25 million.
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