Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
JetBlue Airways is launching a holiday gift guide that shows what happens when consumers don’t fly with the airline.
The low-cost airline held a sampling effort in New York City on Monday, targeting frequent flyers, particularly Wall Street and c-level executives. JetBlue distributed about 35,000 of its gift guides via a network of 2,300 Big Apple town car transportation companies.
The holiday gift guide is, in essence, “a joke,” said John Amato, president of New York-based Show Media, the advertising agency that worked with JetBlue on the sampling program.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in