Jet Maker Reviews $5-10 Mil. Global Advertising Account

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Embraer, a Brazilian jet manufacturer, heard speculative creative presentations last week from three finalists pitching its estimated $5-10 million global, integrated business-to-business account, sources said.
The three undisclosed shops that presented creative work are all from New York, sources said. The winner will be asked to take on all advertising, direct response and public relations activities.
The incumbent is an unidentified Brazilian agency, sources said. A decision date is unknown.
Embraer provides 50-seat jets for both private and commercial markets, including aircraft for the express routes of major carriers such as Continental Airlines.


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