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“Made in the USA” pride is the theme of Wieden + Kennedy’s first campaign for Chrysler’s Jeep Grand Cherokee, which carries the new tagline, “The things we make, make us.”
A 60-second commercial, which broke on Friday, uses images of American industry to celebrate historical craftsmanship and engineering feats. Shots of skyscrapers, locomotives and welders serve as the backdrop to a voiceover explaining, “As a people we do well when we make good things and not so well when we don’t.”
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