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Domo, the chocolate Twinkie-like Japanese critter that Target tapped for a Halloween promo last year, is now shacking up with 7-Eleven.
A six-week program, hitting Oct. 1, includes a proprietary Domo Slurpee in Red Apple flavor, which will be sold in a still-in-development brown-flocked cup to match the creature’s coat. Special straws featuring detachable fuzzy Domos in hip hop and wrestling costumes are being discussed. A Domo Attack! energy drink and other licensed merch is also on the table.
Why
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