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Tata Motors is shifting global creative duties out of longtime agency Euro RSCG and taking the business in-house, Euro RSCG has confirmed.
The move comes after a series of management changes at Tata, the Mumbai, India-based company that in 2008 acquired Jaguar and Land Rover from Ford for an estimated $2.3 billion. Euro RSCG had worked on the brand since 2005.
In terms of revenue, the account, which included both traditional and digital creative duties on both factory and dealer advertising, is said to supply about $10 million annually to the Havas agency.
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