"It's Mine" | Adweek
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"It's Mine"

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In a year where there was decidedly less farting and groin bashing (staples of past big-game ads), we were instead rewarded with a refreshing dose of kindness.

Once more, Coke is it. The Wieden + Kennedy spot, wordless, evocative and hopeful, featured parade balloons of Underdog and Stewie fighting, as Charlie Brown ascends to the heavens. A giant Coke bottle (looking like a fabulous soft sculpture) floats nearby. And with Lucy nowhere in sight, Chuck finally gets his wish and hugs the football -- er, Coke bottle -- as it sails into orbit.

The characters were unexpected and the cinematography (a fine interplay of light and shadows in the city) gorgeous. The outcome: a Coke and a smile. I think this is one for the ages -- right up there with "Mountaintop" and "Mean Joe Greene."--Barbara Lippert