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Middleberg Euro RSCG, a New York-based communications agency, has been tapped by The Metropolitan Museum of Art to develop its first online marketing effort to drive traffic to its site.
Already, said Christopher Hayes, chief new economy officer at Middleberg, work has begun to maximize the Met’s appearances on most search engines.
“It’s really difficult these days because there’s so much clutter out there, there’s so many companies, and search engines are consistently changing their algorithm,” he said.
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