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InterContinental Hotels Selects Shop for Digital, Direct, CRM

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The InterContinental Hotels Group has awarded global digital, direct marketing and customer relationship management duties on its portfolio of brands to units of The Ogilvy Group after a review.

Among the units that will work on the business are OgilvyOne and OgilvyInteractive. Revenue on the account was not disclosed.

The WPP Group agency bested several other undisclosed shops to land the business, which spans North America, Asia, Europe, the Middle East and Africa. Publicis Groupe's Digitas was among the incumbents.

The review came a year after IHG's reviewed its global media duties on its brands. WPP's Mindshare in New York won that pitch.

IHG properties include InterContinental, Holiday Inn, Crowne Plaza, Staybridge Suites, Candlewood Suites and Hotel Indigo. The company's customer loyalty program is known as Priority Club.

"IHG's portfolio spends some of the best known and highly regarded properties," said Ogilvy Group worldwide CEO Miles Young. "Our task is to help them in their mission of caring for their guests through contemporary and leading-edge communications and technologies."

Ogilvy's assignment does not include traditional advertising. IHG employs different creative agencies for its various brands, including Interpublic Group's McCann Erickson in New York for Holiday Inn and Holiday Inn Express.