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The InterContinental Hotels Group has awarded global digital, direct marketing and customer relationship management duties on its portfolio of brands to units of The Ogilvy Group after a review.
Among the units that will work on the business are OgilvyOne and OgilvyInteractive. Revenue on the account was not disclosed.
The WPP Group agency bested several other undisclosed shops to land the business, which spans North America, Asia, Europe, the Middle East and Africa. Publicis Groupe’s Digitas was among the incumbents.
The review came a year after IHG’s reviewed its global media duties on its brands.
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