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Combine the humorlessness of typical business-oriented advertising with the humorlessness of typical communications-technology advertising and there can be such a critical mass of humorlessness that viewers might go the rest of the month without smiling. As such, it’s refreshing to see the lighter touch taken by this spot for Insight Communications, a provider of communications services — including a dedicated fiber-optic network that will let businesses in Kentucky do a global teleconference like the one seen here.
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