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NEW YORK Interpublic Group’s Initiative has been awarded luggage maker Samsonite’s estimated $30 million global media planning and buying account after a review.
Initiative prevailed in a review that also included WPP Group’s Mediaedge:cia and Omnicom Group’s OMD.
A new global creative campaign being developed by Omnicom’s TBWA will launch later this year. Samsonite will work closely with Initiative to develop on-going tactical marketing strategies and nontraditional media solutions.
A multinational team, led out of Brussels, Belgium, will begin work immediately across 17 markets in Europe, Asia Pacific, Latin America, Canada and the U.S.
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