Infographic: The Changing Scope of Advertising

A shifting landscape of formats, technologies and priorities

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Yesterday, we looked back at the 200-year history of modern American advertising in that gargantuan infographic from Aquent and The Barbarian Group. Now, we look at the recent past and into the future with the infographic below, from MDG Advertising, called The Changing Scope of Advertising.

MDG writes: "In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers.

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