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Y&L Division Expected to Broaden Scope of Agency’s Services
CHICAGO–Young & Laramore has spun off a unit called Y&L Interactive in an effort to capitalize on Internet opportunities.
The new division of the Indianapolis shop will provide a “deeper and even richer resource for our existing client base,” said agency president Paul Knapp.
Y&L Interactive will be run by Dana Root, an interactive specialist who started as a consultant with the agency in January. Previously a creative director at Gabriel Interactive in Indianapolis, Root has a background in traditional art direction as well as interactive marketing.
Root said the agency has been ready for the Internet age.
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