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BOSTON WPP Group’s Grey said it has added Interstate Bakeries Corp. for advertising chores.
The Kansas City, Mo.-based client’s brands include Wonder Bread, Twinkies, Home Pride, Beefsteak and the recently launched natural bread line Nature’s Pride.
Grey’s flagship office in New York will handle the business.
The client has been in Chapter 11 bankruptcy for the past four years and is now looking to reorganize via a $130 million capital infusion from New York investment firm Ripplewood Holdings.
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