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NEW YORK Carat Interactive has landed online marketing duties for airline and travel services company Icelandair.
The Boston-based interactive agency will steer online creative, media buying, customer relationship management and search-engine marketing for the client, which serves Europe and North America via its hub in Keflavik, Iceland.
Carat Interactive won the business following a two-month review of undisclosed i-shops.
First up, Carat Interactive will create a registration program to grow Icelandair’s Lucky Fares database, an Internet-based club for receiving discounts on international airline tickets.
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