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The Hummer H3T pickup truck is touted as “the most versatile Hummer ever” in a new TV spot breaking tonight on major news networks and on ESPN.
Creative, via Modernista, Boston, shows a group of buff young men driving an H3T across a mountain range onto a rocky beach where they unload a motorcycle, a surfboard, a hang glider and fishing gear. The spot reveals all of them using the gear for outdoor activities. It uses the same tag, “Welcome to the Open,” which was introduced by Hummer in May for the H3 campaign and for the whole brand.
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