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H&R Block has shifted creative duties on its ad account to DDB without a review, the Omnicom Group shop said today.
Major media spending on the brand totaled $105 million last year and nearly $130 million in the first four months of 2009, according to Nielsen. Those figures do not include online spending.
Interpublic Group’s Campbell Mithun in Minneapolis had handled the business since 2000. In addition to traditional advertising, DDB will handle digital efforts via its Tribal DDB subsidiary.
Media duties are not shifting and remain at Omnicom’s OMD.
Sources
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