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Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a casual country-club polish, Baker operates as Hilfiger's chief branding officer and CMO. From her adopted hometown of Amsterdam she's overseen a steady climb in sales this year, besting sibling brand Calvin Klein (both are owned by PVH Corp.). In fact, PVH reported last fall that Hilfiger's profit rose 9 percent to $870 million in its fiscal second quarter.
Photo spreads in glossy magazines of Baker's outdoor dinner parties reinforce the Hilfiger fantasy.
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