How Having Higher Income Affects How Men Spend and Consume Media

Rich guys are more likely to see newspaper, TV ads

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic, the Shullman Research Center found. And while men in general tend to be bigger Internet consumers, those with a household income of more than $500,000 a year are still catching your ads in magazines, newspapers and on television.

Infographic: Carlos Monteiro

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in