NEW YORK-Kirshenbaum Bond & Partners, Korey Kay & Partners and Mezzina/Brown, all New York, made presentations to officials at Daewoo Motors. The South Korean car maker is looking for a shop to handle its estimated $10 million Northeast ad account.
Borders Is Close to Decision
DETROIT-Borders Books & Music is considering The Leap Partnership, Chicago; Butler Shine & Stern in Sausalito, Calif.; and an undisclosed agency for its $5-10 million creative account, sources said. The Ann Arbor, Mich.-based book retailer had contacted Mad Dogs & Englishmen and Fallon McElligot Berlin, both in New York, but FMB has withdrawn from the review and Mad Dogs has been eliminated, sources said. Incumbent Perich + Partners in Ann Arbor is not participating.
Digital Equipment Confirms Agency Consolidation
BOSTON-Digital Equipment Corp., Maynard, Mass., which begins its new fiscal year Aug. 1, is in the early stages of consolidating its advertising into one focused campaign to run through the next fiscal year, said Jean Manasian, DEC's director of advertising. "The goal is to have one integrated campaign. That speaks to one agency long term," Manasian said. The account is now split between DDB Needham and Young & Rubicam, both in New York. Opinions on how to go about the consolidation vary from "just picking one" of the current shops to having "a creative review," she added.
Compaq Plans Return to Television
NEW YORK-Compaq is planning its biggest fall marketing and promotional blitz, including a return to television and an in-store marketing tie-in with the NBC sitcom Mad About You. The TV push reverses last year's pullback as Compaq marketers "now recognize that as a mistake," said Mike Larson, vice president of sales and marketing for the U.S. consumer group. This year's budget should well exceed $20 million. Spots in development by New York agency Ammirati Puris Lintas are expected to adopt the general tone of past years' efforts and show how people can integrate PCs into their lifestyles. The ads, slated to break in the fourth quarter, will play up Internet access, built-to-order machines and notebooks. A likely theme, according to the client, is: "For that multimedia application called life."
Scaros & Casselman Gains New Assignments
NEW YORK-Scaros & Casselman, Stamford, Conn., has been awarded two new assignments from current clients. S&C assumes responsibility for the national introduction of Jack & Bernie's Bloody Mary Mix, a new nonalcoholic product from Hiram Walker. The agency handles Hiram Walker's Cutty Sark Scotch. In addition, Hiram Walker's parent company, Allied Domecq, has tapped the shop to develop corporate advertising which encourages responsible drinking. Billings were not disclosed.