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Flattery may not get you everywhere, but it’ll give you a head start in the right direction. This Honda spot (via RPA of Santa Monica, Calif.) prudently acts on that principle as it shows self-sacrificing parents out of bed at the crack of dawn to drive their kids to hockey practice. It’s an effective buildup to the voiceover, “As reliable as the people who drive them. Honda, official vehicle of the NHL and hockey parents everywhere.”
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