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No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity interpreted Nestlé’s move as a slick way around the company's commitment not to market candy to children.
This month through September, Nestlé's retailers are selling a limited edition Nestlé Crunch Girl Scout candy bar. Under Nestlé’s licensing deal with the Girl Scouts, it offers three different candy bars based on three famous flavors of the Girl Scout cookies—thin mints, caramel and coconut, and peanut butter creme.
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