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By Barbara Lippert
Happiness, an agency in Brussels, Belgium, won the Design Grand Prix here in Cannes tonight for its "iQ Font" campaign for Toyota, in which it designed an entirely new typeface based on the movements of Toyota's tight-turning iQ microcar.
Created by a team that included designers, coders and a racecar driver, the work was the unanimous choice of the Design judges, said jury president Steff Geissbuhler of C&G Partners in New York.
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