Five years after its founding and two months after the departure of agency president and co-founder Norman Hajjar, Hajjar and Partners has changed its name to reflect the shop's new core management.
The Marina del Rey, Calif.-based shop has been renamed JSM+ Communications, taking the first initials of the agency's principals: account services director Jim Sieminski, media director Scott Daly and creative director Mark Patton. New titles for the three, reflecting the management shifts, have yet to be determined. Daly and Sieminski were both partners at Hajjar.
"We timed the name change with our anniversary," Daly said. "It also reflects the agency itself: informal and personal . . . It's not often that you have account, media and creative executive names on the door together."
The $35 million agency continues to function as an operationally independent unit of Colby Effler & Partners, although Sieminski, Daly and Patton will report to Don Effler, chairman of Colby Effler and vice chairman of Dentsu USA. The two agencies were aligned in September by majority owner Dentsu [Adweek, Sept. 29]. JSM+ is scheduled to move to Colby Effler's Santa Monica, Calif., offices in February. --Teresa Buyikian